From the beginning of time, people have been “selling” their ideas to each other. The practice of sharing with and educating others hasn’t changed. We just have a whole lot more options when it comes to choosing the medium. Here are 6 ways Webinars can help you grow your business.

1.    Sell more

By presenting a sales presentation using your computer and over the phone, you offer much more interactivity and a stronger personal connection than you can through a website or direct mail piece.

2.    Create products

The webinars themselves can be turned into products or classes.  You can sell access to your live events, or you can record them and sell them later as video download or audio downloads.  And that’s just for starters.

3.    Get to know your audience

Being able to interact with your audience in real time allows an unprecedented level of market research, right in the moment.

4.    Establish yourself

If you interview experts in your area, you will quickly be seen as an expert by association.

5.    Build your list

Webinars are popular ways to introduce yourself to a new market. It’s easy to invite people to your free events — and as they sign up, they become part of your list.

6.    Create trust

Trust is crucial when you want to do business online.  And one of the best ways to build trust with your audience is to interact with them directly. As they hear your voice live on the call — and as they ask questions and get answers right then and there — you become “real” to them and they’ll be able to bond with you.  This is something that’s much harder to accomplish through sales letters and emails.

With the ready availability of low-cost (or no-cost) long-distance service and conference call lines, and screen sharing applications, webinars have become increasingly popular. Instead of spending thousands of dollars traveling to give an in-person presentation, you can meet your customers and prospects right where they are.  Webinars are a great way to:

• Introduce new products
• Get known in a new market — and get to know that market in turn
• Explain how a product or service works
• Interview experts and share their knowledge with your audience
• Answer questions about your area of expertise

But what about skills?  What do you need to know to host a webinar? Stop wondering! If you have enough experience to start a business, you have enough experience to produce and host a webinar. Stay tuned for my next post when we’ll discuss how to go about producing and hosting a webinar.

Until next time,

Robin

The idea of holding your own webinar might seem as out-of-reach as starting your own professional sports team. As you’ll discover in the next few weeks, however, that’s simply not the case. In fact, thousands of internet marketers, small business owners and solopreneurs regularly use webinars to reach new audiences, establish themselves as experts and create new products.  And so can you.

Some people charge thousands to teach you how to master the fine art of webinars but you really won’t need to spend that kind of money to learn the ropes.  Webinars don’t have to be flashy events with slick graphics, big-name speakers and four-figure price tags. Instead, most of the best webinars are much more down to earth.  They’re a lot like traditional seminars, except that they are presented using screen-sharing software and a bridge line rather than in person and at a physical location.

It’s easy to see the advantage of webinars. You won’t have to limit yourself to the number of people you can round up and lure into a hotel room or lecture hall.  Instead, you can draw your audience from all over the globe and connect with them by computer and phone.

And it doesn’t have to be fancy either.  In fact, any time you’re recording and presenting your products, services or on anything else related to marketing your business, you’re conducting a webinar. Of course you can also host webinars that are more formal and require more planning and care in execution. And that’s what you’re going to learn in this series.

First, I’m going to cover the basics of webinars: Why you should incorporate webinars into your marketing mix, how you should set them up and promote them for best results and how you can leverage the power of what you have created. In a matter of days, you will find out how to produce top-notch webinars that grow your business as well as your bottom line.

I’d love to hear from you.  Are you eager to host a webinar yourself? Here on my blog, you’ll get commentluv. This is a plug-in that allows you to leave a link back to your own site when you leave feedback. But you don’t have to be a blogger to leave a comment, I want to hear from everyone!

Until next time,

Robin

In my last blog post, we discussed the necessary steps to properly plan out your webinar.  Here are 5 more tips to help you create a successful webinar experience.

1.      Sound Natural

You want to keep your viewer’s attention; get rid of the monotone voice! Try standing up, using inflection by practicing and practicing again. Highlight or bold words in your script (tip #1) to remind yourself to use inflection at key stages during the recording process. Try smiling;  I know this sounds odd but it really works.

2.      Start with the Right Apps

You must have quality applications in your toolbox to record, edit and product your webinar. I recommend using Camtasia for video recording and editing and Audacity  for audio recording and editing. To share versions of your Webinar with clients and others take a look at screen sharing software such as Dropbox, Amazon S3 or Screencast.

3.      Pause Early & Often During Recording

Pause, early and often when recording both the audio and video portion of your webinar. This will give you time to re-focus if you lose your concentration. Remember inflection and correct errors as you go. The pause key in your recording software will become your best friend!

4.      Use Custom Settings

Use the custom setting features in your application. This will allow you to create parameters for your webinar that you can use over and over again for future projects.

5.      Repurpose Your Webinar

Once you’ve created an awesome webinar, let it to work for you! You can create CD’s, DVD’s and MP3 podcasts. You can post these on your website as freeware or market them to visitors to your site.

I love getting feedback. Tell me about your webinar experiences! Here on my blog, you’ll get commentluv. That’s a plug in that allows you to leave a link back to your own site when you leave a comment.

Until next time,

Robin

Creating awesome marketing or training webinars takes knowledge and effort and I’ve discovered the following must do steps will help you be successful. If you follow these tips, your end result will be much more professional and your skill in recording, editing and producing webinars will be in demand.

1. Spend Enough Time Up Front Planning

This is an extremely important step if you want to create a dynamic webinar. You should spend 70% of your time upfront defining your webinar scope, mind mapping key messages, and developing a comprehensive project plan and storyboard. You MUST know your target audience – remember – you have about 7 seconds to grab your viewers’ attention before they will move on to something else!

2. Write a Script

You want to sound as natural as possible and believe it or not the best way to do this is to write a script of everything you plan to say. You can bold or italicize key words in your script that you want to emphasize while recording.

3. Have the Right Equipment

A good quality headset is a MUST to produce crisp, clear audio recordings. As well, screen sharing software such as Glance, GoToMeeting or GoToWebinar, will help you capture your webinar content effectively.

4. Record Your Audio Track First

Recording and editing your webinar will go much more smoothly if you start with a high quality audio recording. By recording your audio track first, you will get a quality finished product. Make sure you pause a few seconds before you start talking and use the pause key, early and often.

5. Fix Mistakes As You Go

When you are recording your webinar, take the time to fix mistakes as you make them. Pause often and don’t worry about the ‘ums and ahs’, you’ll edit these out later.

Do you have any great tips to share? I love getting feedback. Here on my blog, you’ll get commentluv. That’s a plug in that allows you to leave a link back to your own site when you leave a comment.

Until next time,

Robin

Focusing on a Solid Virtual Event Plan

I’m a firm believer in having a thorough plan before starting something and I know this is critical to business success. Before making any decision that will impact your business, you need to develop a solid project plan. This also holds true when planning to host a virtual event. There are some simple yet key aspects of a good project plan that will ensure you reach your business goals.

First of all, why are you going to host a virtual event? Do you want to communicate a change in procedure or train your employees on a new process? Are you launching a new product, or trying to reduce costs by switching to an online conference this year? Once you have defined your business goal and the expected outcome, you are on your way! You’ll need to clearly identify your target audience ensuring your event is tailored to them. What does success look like? By starting here, you’ll improve your ability to reach the desired business outcome.

Next what’s the best way to communicate your message? Teleseminar or Webinar? What format should you use? The event format should mirror the results you expect to achieve.  A good project plan will help you choose the most effective way to get your message across.

Choosing the appropriate platform and software to host your event can easily be determined once you’ve completed the 2 steps above. The project plan you develop will ensure you have chosen the most effective technology that’s within your budget. A bit of advice; you should always include a dry run or rehearsal into your plan, who wants to run into technical issues when you’re delivering an important message live to your employees or clients? Avoid surprises! Also, do you know how to use software and platform that you’ve selected to run your venue? Ensure that someone can provide the required demonstration and teach you to run the software with confidence. Or better yet, get yourself a good VA Moderator that can run the event for you. That way you focus on delivering your message, and the event details can be taken care of by someone else. You always need a contingency plan and point of contact during an event in case something goes wrong and attendees aren’t able to connect to the session.

There are many pre-event details that need to be taken care of long before you get to the live event. Developing a solid project plan will ensure you don’t miss any critical steps. When things are written down and assigned to someone they are going to get done! You’ll need to have a way for attendees to register for your event  Invitations have to be sent out,  with ongoing reminders to ensure good attendance during the event. These reminders and invitations can be posted on your blog or included in a press release if you’re including this step as you promote your event.

Your project plan should also include designating who will be responsible for recording the event; it’s important to capture the audio/video from the event. This is important to upload to your website afterwards for replay by those that weren’t able to attend the live event. As well, you may not want to field questions or monitor chat during the event and a good moderator can do this for you.

Another key step that is often overlooked is to gather feedback after your event. You want to find ways to continuously improve and it’s easy to do a quick on line survey immediately following the call so participants can give you their relevant feedback.

Virtual events can really be an important component to running your business. Why not take your success to the next level and work with your virtual event specialist and develop a solid project plan.

What kinds of things do you do to put an effective plan in place? I’d love to get your feedback and here on my blog you’ll get commentluv.  That’s a plug in that allows you to leave a link back to your own site when you post a reply.  I look forward to hearing from you!

Until next time,

Robin

Virtual Event Strategies

Now that you’re looking to host a virtual event, where do you begin? Well, there are many things a VA can help with to successfully launch you into the world of virtual events. Just like any key meeting or face to face event you plan for your business, it’s important to develop an effective virtual event strategy that will ensure your business goals are met. Working with a VA to develop a comprehensive project plan based on your business goals will help determine the right venue for your event. During the event, a VA can assist with the venue, whether it is a teleseminar, webinar or live streaming event.  After the event, a VA can help you re-purpose the content of your events to bring additional traffic to your website.

Although there are many tasks a VA can perform to ensure your virtual event is successful, I’ve listed below some of the key tasks a VA can assist you with  before, during and after your event.

Pre-Event

• Work with you to develop a solid virtual event strategy and project plan, tied to your business goals. This will ensure you choose the right venue for your event.
• Create Web pages and auto-responder emails to promote your event
• Organize the content you plan to deliver (e.g. PowerPoint presentation)
• Show you how to use the virtual event platform that you have chosen for your event
• Work with you on a Rehearsal/Dry Run ahead of time; It’s far better to get any technical issues out of the way before going live!

During the Event

• Act as event moderator to introduce yourself and your guests
• Be available to address technical issues that may arise during the event
• Monitor chat
• Record the audio and video
• Feed you questions from the audience if this is an option you make available

Post Event

• Conduct a survey and/or gather feedback from event participants
• Edit audio/video file for re-purposing (to bring additional traffic to your website)
• Post recordings on your blog or website

Remember, in these tough economic times you need to look for innovative ways and alternatives to hosting offline events and conferences. Virtual events and meetings will see a large increase in use in 2010. Why not be at the leading edge of this new way of doing business? It can only help to improve your bottom line. You’ll be growing your business in a new and exciting way.

Please feel free to leave comments here on the blog.  I love getting your feedback!

Until next time,

Robin

A virtual event is a must for business owners in 2010! But where do you begin? There is so much information available today regarding what platform or tool should you use to hold your virtual event so let me try to simplify it for you. It’s easier that you think. Just remember, regardless of the type of message you want to communicate, a virtual event is the way to go.

1)    Conference Calls and Teleseminars

Conference calls and teleseminars have been in existence for eons, and are a simple way to communicate an audio message. Two teleseminar tools that I find very user friendly are Free Conference Calling and InstantTeleseminar. With both tools you get access to a conference bridge, and recording capability. The bridge details are simply shared with your intended audience, and bingo, at the prescribed date and time you connect with your colleagues and away you go. You can communicate your message, training session, business goals, and services in a timely, efficient manner. Best yet, after the fact, the audio recording can be posted on your website for visitors to your site to access at a time convenient to them.

2)    Webinars

There are some cool tools you can use to conduct a virtual event in webinar format. Two that I like that are easy to use are GotoWebinar and Glance. Glance is a simple and easy to use platform that allows you to share your desktop, or view someone else’s, during a webinar. You’ll still need an audio or conference call bridge to talk to the event participants but they’ll be able to hear your message and see your desktop presentation at the same time. Once again, you can record the audio portion of the call, and re-purpose the event afterwards by using editing software to combine the audio and video files and post this information on your website.

Using GotoWebinar you can reach a larger audience, up to 1000 participants. You’ll have access to live chat, and participants can listen to the session via telephone or webcast.

3)    Videos

Why not produce a professional looking video to promote your business. Wouldn’t it be great to post a video on your website that draw significant attention to your business. It’s easy to do and there are some fantastic tools available to help you. You can produce a live event or pre-recorded event that get’s your message out. It can be as quick and simple as using Skype; all you need is a webcam either plugged into your built into your computer. If you want something more inclusive you can connect via Ustream software which allows you not only to stream video but also poll your audience with pre-determined questions, zoom in our out during the video event , and add a welcome screen in advance of the start of your video. There are great editing tools that a VA can help you with to create inexpensive, professional looking videos.

Have you tried any of these formats? I’d love to get your feedback on how they have helped your business save money! Here on my blog you’ll get commentluv. That’s a plug-in for bloggers. Leave a comment and you can provide a link back to your own blog!But you don’t have to be a blogger to leave a comment, I’d like to hear from everyone!

Until next time,

Robin

What business owner doesn’t want to expand and enhance their business? Hosting virtual events will make it easier for you as a business owner to spread the word about your services and reach a larger audience more quickly. Whether you want to promote a specific service, conduct a training session, communicate business strategy and goals or pass information along to your extended team, holding a virtual event is the best way to do it.

But hold on, what is a virtual event anyway? What are we talking about? A virtual event is a meeting, held virtually via the internet, to communicate a message to a broader audience. Virtual event platforms can be selected and customized based to the type of message that you are communicating. An event could be as basic as hosting a tele-seminar, such as a conference call or audio only event, or holding a webinar using a combination of an audio message with PowerPoint slides. Or, you could host a live-streaming event using both audio and video or even a live radio broadcast that listeners globally can attend.

5 reasons smart business owners are using virtual events to enhance their business are:

1)    Virtual events are an inexpensive way to promote your business. Did you know that they are 50-75% less expensive that holding a live training session?

2)    You can reach a larger audience through internet promotion. Think ‘global’. Virtual events are the fasted growing way small business owners are reaching their target audience and potential clients in 2010.

3)    You will use your money to grow your business by ‘virtually’ eliminating travel costs.

4)    Your event will be profitable even with few attendees. Re-purposing virtual events after the live event can continue to supply revenue for your business.

5)    You’ll stand out from the crowd. You have an opportunity to promote your event regularly through distribution of regular event reminders. You know how busy everyone is these days. Virtual events are one of the fastest ways to grow your list of contacts. Virtual events can be conducted live and then posted on your website for those that couldn’t attend ‘live’ to view after at their convenience.

So, as a business owner, can you afford not to begin delivering virtual events to promote your business? As a Virtual Administrator trained in hosting virtual events, I can help you understand more about the potential benefits to your business, customize a virtual event to suit your business goals and ensure a successful virtual event happens for you.

I’d love to get your feedback! Have you ever wondered what it would be like to conduct a virtual event for your business? Have you tried one already? What was the outcome?  Here on my site, you’ll get commentluv. That’s a plug in for bloggers. When you leave a comment, you can leave a link back to your own site! But you don’t have to be a blogger to leave feedback. I’d like to hear from all of you.

Until next time,

Robin

2RDG85DQ6NXB

Have you ever wondered if holding a meeting or training session virtually rather than face to face can really be a boost to your business. Well, virtual events are really growing in popularity these days and with good reason. We are all busy and pressed for time it seems, making traveling to meetings time consuming and we become less productive.

There are a variety of virtual event platforms that you can employ to produce successful, high quality, well attended, productive meetings and events. We are all familiar with audio events such as teleseminars and conference calls but now you can easily hold live streaming events such as a live radio and video.

3 Immediate ways a virtual event can boost your business are:

1. Reducing costs. Less travel, leaving you with more available resources to grow your business.
2. Improving attendance. People can generally break away to attend a 1 hour event. As a bonus, if someone misses your event, the recorded session can be posted on your webpage and can be viewed at the convenience of your clients or employees.
3. Greater ease in communicating key business strategies, provide information to clients, and training employees.

Watch for the following upcoming blogs in this series on virtual events:

• 7 key ways to market your business using virtual events
• 4 popular virtual event platforms
• 5 services a virtual assistant can provide before, during and after a virtual event
• 10 key steps to developing a virtual event project plan for a client to ensure a successful event

In the meantime, I would love to get your feedback. Have you tried holding a virtual event? Was it successful? Here on my blog, you’ll get commentluv.  This is a plug-in that’s great for all you bloggers out there. By leaving a comment, you can leave a link back to your own blog.  But you don’t have to be a blogger to leave a comment.  I look forward to hearing from everyone!

Until next time,

Robin